THE CHALLENGE
The challenge of this project was to expand the existing KTORET fragrance collection by introducing three new scents while maintaining the brand's consistency. This required creating unique packaging designs that would make each fragrance different from the others while ensuring that they all shared a common visual identity in terms of typography. Separately, a big part of the project was to ensure through design solutions that the new fragrances are not associated with a separate age group.
THE SOLUTION
The three new fragrances have distinctive packaging designs that resonate with consumers of multiple age groups, evoke their curiosity, and communicate the essence of each scent. These designs perfectly align with the existing KTORET brand while addressing previous feedback of being too straightforward. Ultimately, we created packagings that capture the imagination and make a lasting impression on consumers, enticing them to explore and purchase the new fragrances.
THANK YOU!
Art Director: Heather Beaver
Photographer: Nick Galilei
